Giant Steps’ Media Strategy Boosts Participation and Donations for Boot Scootin’ 5K
Challenge:
Giant Steps, a nonprofit supporting individuals with autism, set out to increase awareness, drive participation, and boost donations for its Boot Scootin’ for Autism 5K Walk at Rich Harvest Farms. The event also served as a critical opportunity to raise the organization’s profile and build credibility with future donors.
With limited time for outreach and the need to reach a broad audience, Giant Steps partnered with Krantz Strategies to lead a focused media relations and community engagement campaign.
Strategy:
Media Outreach: Secured placements in two prominent local newspapers and issued a press release emphasizing the event’s mission and unique venue.
Kane County Chronicle: Giant Steps hosts successful 5K walk for autism awareness
Kane County Chronicle: Rich Harvest Farms to host Sugar Grove’s Canopy 5K fundraiser
Community Engagement: Partnered with local organizations like the Village of Sugar Grove, who shared event details on their social media platforms, sparking community-wide sharing.
Social Media Toolkit: Provided families and staff with materials to share event information on their personal accounts, extending reach organically.
Venue Spotlight: Highlighted the scenic and world-class appeal of Rich Harvest Farms to attract participants.
Results:
Media Coverage: Two feature stories in prominent local outlets and significant amplification through community pages and personal accounts
Increased Participation: Stronger attendance than prior events, helping boost community awareness and engagement
Higher Donations: The campaign directly supported an increase in giving, strengthening Giant Steps' capacity to serve individuals with autism
Enhanced Visibility: Positioned Giant Steps as a trusted, high-impact nonprofit—building momentum for future fundraising efforts
