Elevating Local Government Communications Through Strategic Partnership
Building a Communications Program for the Village of Sugar Grove
The Village of Sugar Grove partnered with Krantz Strategies to strengthen its communications efforts and deepen resident engagement. Acting as both consultants and embedded team members, Krantz Strategies developed a scalable communications program to boost transparency, simplify municipal messaging, and connect the Village with its diverse community.
From launching newsletters to supporting leadership presentations and public events, we delivered tailored solutions that aligned with the Village’s operational goals and laid the foundation for a long-term communications framework.
Challenge:
Sugar Grove aimed to reach residents with timely, relevant updates, but limited internal capacity and varied audience preferences made consistent outreach difficult. The Village needed a strategic partner to design and execute a comprehensive approach to engagement while supporting key initiatives and simplifying complex topics.
Goals:
Develop a scalable communications strategy to inform and engage residents effectively.
Serve as a seamless extension of the Village’s team to execute outreach initiatives.
Deliver a structured program that enhances transparency and fosters long-term community trust.
Objectives:
Implement a multi-channel communication approach tailored to resident preferences.
Support public events and presentations with professional execution and materials.
Increase resident awareness of municipal initiatives through targeted outreach.
Strengthen community ties by highlighting local organizations and events.
Strategy:
Krantz Strategies provided strategic consulting, hands-on execution, and process-building expertise. The approach focused on embedding within the Village’s workflow while equipping staff with repeatable tools and structures for long-term success.
Tactics:
Multi-Channel Outreach: Relaunched a quarterly print newsletter to all households, introduced a monthly email newsletter, and launched a new Instagram account
Event Support: Managed content, visuals, and logistics for major public events including the State of the Village and Virtual Town Hall
Community Engagement: Promoted local events like the Sugar Grove Corn Boil and spotlighted organizations serving residents
Informational Tools: Developed a “Budget at a Glance” fact sheet to explain fiscal year 2025 priorities in simple, accessible terms
Media Coordination: Provided messaging and support for public-facing updates
Internal Planning: Led weekly staff communications meetings and briefed the Village Board regularly
Key Results:
Reached all Village households through a revived print newsletter and extended reach through email and social media
Supported successful execution of major public events with professional materials and clear messaging
Established a structured communications workflow with weekly planning, regular reporting, and a growing digital presence
Krantz Strategies helped the Village of Sugar Grove move from ad-hoc communication to a cohesive, multi-platform outreach program. The result is a more connected community, stronger internal processes, and a foundation for long-term transparency and storytelling.